Animate! Chris Ullens on "The Beauty of the Imperfections
28/6/2024
Article

The A Running Commentary director shares insights with LBB about his 'eureka' moment and the influences behind his work. Read the full article on Little Black Book here.


Animate! Chris Ullens on "The Beauty of the Imperfections

Chris discusses his sources of inspiration outside of production, what prompted him to land on his own unique style, to recent stand out work he's seen, as well as hopes and fears for the future!

LBB: From your perspective, what’s the key to animation that really lives?

Chris: "The beauty of the imperfections. It’s all man made and thus full of beautiful little imperfections and that’s what gives it all its charm and character. And in a time like ours where AI is so talked about I think that aspect of stop-motion is even more put forward as a great quality. Everything on screen is real, man made".

Animate! Chris Ullens on "The Beauty of the Imperfections
Animate! Chris Ullens on "The Beauty of the Imperfections
Animate! Chris Ullens on "The Beauty of the Imperfections

Check out Chris' reel here, to see a taste of his award winning work for Coca Cola, Acne Studios, Gucci, BBC, Cadbury’s Creme Egg, KFC, 3 Mobile, Kirin Beer, The Guardian, Innocent Smoothies and Kellogg’s amongst others and music videos for artists including Fergie, London Grammar and Poppy.