Effie Pappa directs the latest music video - Bad Faith - for Athens-based electronic producer Autow Nite Superstore, channeling the theme of stagnation, struggle and anger in modern life all set to gritty bass... and directed by Effie at eight months pregnant!
The electronic music producer and DJ, Thomas Balogiannis (Autow Nite Superstore), is known for blending bass, grime, techno, and garage, into high-energy dynamic late-night club vibes. “Bad Faith” is the 2nd collaboration since their first music video together.
From Effie: "Autow Nite Superstore’s tracks always manage to grab me and mentally throw me in situations. “Bad Faith” has such a great narrative and despite unveiling a progression, we visually depicted the opposite situation, showing stillness. Thomas (Autow Nite Superstore) had the video idea himself, and it was a great opportunity for me to build around the theme of stagnation in modern life. A forgotten destination, a daily loop of struggling, anger, a group of people sharing the same “Bad Faith” that one day this complex chain system of decay will break, without us stepping out of it.”
Shot during Effie’s eight month of pregnancy, Effie wanted to impress upon other filmmakers in her position to channel the power of pregnancy:
"We shot this two weeks before I was due to pop and I was in my 38th week! Considering I had a healthy pregnancy, I’m happy that I could carry on being active as normal. In fact, pregnancy and early parenthood finds me more inspired and active than ever, having three big projects in development and undergoing scheduled shoots. It’s sad we still had to convince a few agencies that didn’t have trust during this pregnancy journey and like that I added three treatments to the pitching archives, ready to be dusted off in future pitches!"
Autow Nite Superstore's latest tracks are on Gabber Eleganza indie label Never Sleep. His next album, Running Towards The End of The Light, will be released on October 25th. It will come with a deluxe, splattered-vinyl 12” LP.
Video available on YouTube here.
For more of Effie's work spanning live action, stop frame and 2D animation please view here.