A.R.C are pleased to share its recent collab with Havas and JBL in producing five Youth Hymns directed 15-second films for the Made To Be Heard campaign.

These vignettes celebrate the launch of JBL's latest portable speakers, the Flip 7 and Charge 6 as well as the Partybox 5220, by highlighting their enhanced features in classic Youth Hymns bright, energetic and playful style.

The suite of films are part of a global campaign running across EMEA, North America, and APAC regions, encompassing TV, BVOD, social media, audio, and digital platforms, supported by out-of-home advertising.

Each film begins with a swift zoom into Earth, transitioning seamlessly to a diverse set of characters embracing the key product features - ticking off mobility scooter mobs, dancing traffic wardens, dancing kids, families and footballing friends.

Directing collective Youth Hymns brought their typical brand of vibrancy and energy to the campaign, lending their musical composition and post-production skills to the table too.

Filmed on location across three days in Cape Town with our amazing friends and partners Robot, the shoot was bolstered by a billboard, print and digital stills campaign by A.R.C friend and collaborator Marco Mori.

For more of Youth Hymns' work spanning TVCs, online films, animations and music videos, please see their directors page here.